MUMBAI — Creative agency VML India has announced two major leadership appointments to strengthen its national team. Kunal Roy joins as Managing Partner – West & Growth Lead, India, while Shekhar Khanna has been appointed Chief Strategy Officer.
Both leaders will report to CEO Babita Baruah, focusing on integrating creativity, commerce, and technology.
Leadership Profiles:
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Kunal Roy (Managing Partner – West & Growth Lead): * Formerly CEO of Dentsu Creative Malaysia, where he integrated six companies into a single entity.
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A multi-Effie Award winner with over 20 years of experience across brands like Samsung, McDonald’s, and Unilever.
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He will lead the Mumbai office and drive the agency’s national growth strategy.
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Shekhar Khanna (Chief Strategy Officer): * An integrated strategist with two decades of experience across APAC markets, including Shanghai and Beijing.
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Expert in combining AI and automation with creative strategy.
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He will co-lead the strategic planning unit alongside National Planning Director Shubhrojyoti Roy.
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Strategic Vision:
The appointments come at a “point of inflection” for VML India. The agency aims to sharpen its focus on “future-ready” solutions, connecting brand experience (BX) and customer experience (CX) to drive business impact in a shifting market.
