NEW DELHI — On the eve of National Handloom Day, Prime Minister Narendra Modi issued a appeal to citizens, encouraging them to buy indigenous textiles and leverage modern social media trends to take Indian handlooms to a global audience.
In a video message posted on his official Instagram handle, PM Modi urged people—particularly youth—to post short content, including “Get Ready With Me” (GRWM) videos showcasing their favorite handloom attire.
Key Highlights of the Address
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Digital Promotion for Weavers: The Prime Minister emphasized using popular social media formats to highlight the rich diversity of India’s textile heritage, aiming to boost sales for local artisans, weavers, and small traders.
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Historical Significance: PM Modi reminded citizens that August 7 commemorates the launch of the landmark Swadeshi Movement in 1905, which served as a unified national movement for economic self-reliance.
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Push for Atmanirbhar Bharat: The initiative forms part of the broader vision to accelerate self-reliance by building a stronger direct-to-consumer digital presence for India’s traditional weaving sectors.
